On View December 13, 2014 - January 10, 2015

Opening Reception
Saturday, December 13, 2014
2 – 4 PM, Artist talk at 2 PM

TIME FRONT • Lauren Moya Ford
Main Street Windows

TIME FRONT uses sign painting techniques typically used for window sign advertising, known as “window splash,” on Lawndale’s Main Street windows. Using time-based terms ubiquitous in public advertising, “NOW,” “SOON,” “NEVER,” “ALWAYS,” and “FOREVER,” on each window, the painting suggests an immediate sense of promise, contract, and urgency between the buyer/viewer and the seller/establishment. Though Moya Ford borrows from the language of public advertising, the terms gain a poetic character when removed from their corollary sales and products that leaves their interpretation and meaning more open and adaptable.

Lauren Moya Ford's website

Also on view
through January 10, 2015

Drive • Curated by Joshua Fischer and Katia Zavistovski

After Landscapes • Regan Golden-McNerney

Pulse • Margaret Smithers-Crump

at dawn and dusk • Mari Omori

The People's Plate • Otabenga Jones & Associates

Lawndale Art Center

Lawndale Art Center develops local contemporary artists and the audience for their art.

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